The Porcelain Doll Bleeding Tears
This look plays on the eerie contrast between innocence and terror. The goal is to make your face look like fragile, antique porcelain. Use a full-coverage, ultra-pale foundation and set it with a white setting powder. Keep the eyebrows extremely sparse or bleached out entirely. Apply a soft, circular pink blush directly onto the apples of your cheeks to create a doll-like appearance. For the eyes, use a white eyeliner on the waterline to make them appear larger and more innocent. The horror element comes from the tears: use a thick, glossy red lip gloss or fake blood to draw thick, dramatic tears streaming down your cheeks from the lower lash lines.